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TAKE CARE OF YOUR CLIENT

The men service collection.

WITH SUPPORT BEYOND PRODUCTS. TOGETHER FOR YOUR SUCCESS.

GIVE YOUR CLIENT MORE THAN JUST A HAIRCUT

Lisa Whiteman

Goldwell Global Master, UK

"HE SIGNS UP FOR A HAIRCUT. BUT HE NEEDS MORE."

EXPLOIT THE BUSINESS POTENTIAL

86 %

of men feel more attractive when they are well groomed.1a

USE YOUR OPPORTUNITIES

75 %

of men worry about greying.2

INCREASE YOUR SALES

65 %

of men say they purchase a product if it is recommended to them.1b

1 Source: Mintel 2012, Men’s Grooming and Toiletries, US, October 2012, 965 male internet users age group 18–44/ a who use toiletries/shaving products./ b recommendation from family/friends. 2 Source: Mintel 2010, Age of discontent – Grey hair tops men’s appearance concerns, UK, August 2010, British men aged 45–54.

SERVICES AND TECHNIQUES

UPGRADE FROM ‘JUST A HAIRCUT’

CHOOSE AND COMBINE SERVICES FOR EACH INDIVIDUAL CLIENT

STYLING

GIVE YOUR CLIENT STYLE

Create his individual look and bring out the best of his new cut with men specific styling. 

  • SCULPTED STYLE

    Must have:

    Dualsenses Men Power Gel.

  • NATURAL STYLE

    Best choice:
    Dualsenses Men Texture Cream Paste.

  • FLEXIBLE STYLE

    Brand new:
    Dualsenses Men Dry Styling Wax.

CARE

TAKE CARE OF YOUR CLIENT


Because he wants care, too. 
Start in-salon to convince him with one of the men tailored services – for example the Revitalizing Massage – then recommend Dualsenses Men for at home.

REVITALIZING MASSAGE

Powerful vitalization:

Dualsenses Men Activating Scalp Tonic.

COLOR

REJUVENATE HIS LOOK

Make him feel confident with color. Show him his possibilities to complete his desired look with one of the men specific color services – for example Grey Camouflage. 

GREY CAMOUFLAGE

Turn back time:

Men ReShade.

ASSORTMENT AND INNOVATIONS

THE GOLDWELL MEN PORTFOLIO

100 % DEVELOPED FOR MEN ONLY, TO LOOK THEIR BEST – EVERY DAY. COMBINING SIMPLICITY, EFFECTIVENESS AND SPEED.

  • At home

    NEW: DUALSENSES MEN

    INSTANTLY PROVIDES STRONG, HEALTHY LOOKING HAIR

    NEW: ANTI-DANDRUFF SHAMPOO
    • Instantly fights dandruff
    • Rebalances dry scalp 

    NEW: ACTIVATING SCALP TONIC
    • Revitalises the hair roots, with a stimulating cooling effect

    NEW: DRY STYLING WAX
    • For natural definition with soft shine

  • In-Salon

    UNIQUE MEN RESHADE

    5-Minute grey blending for men

    • Discrete and quick application at the washbasin
    • No visible regrowth

SALON MARKETING

GET READY FOR SUCCESS.

TAKE THE FINAL STEP ON BECOMING YOUR CLIENTS’ FAVOURITE SALON AND INCREASE YOUR BUSINESS:

WITH THE TARGETED MARKETING SUPPORT PACKAGE.

For further information and booking details please go to

 

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