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Elumen HDmax Technology

A system of specially-selected dyes
Dyes penetrate deep into the hair
Creates extraordinary intensity and longevity (Magnet Effect)
While refilling (Repair Effect) damaged areas inside the hair

Shine & Care Technology

Creates exceptional brilliance and a healthy feel
for the hair (Deep Shine Effect)

ELUMEN VS. OXIDATIVE COLOR

Elumen is ammonia-free, non-oxidative and gentle for the hair.