UP TO 37% MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS*
*Based on a Chroma measurement compared to representative shades of competitor's oxidative colors.
*Based on a Shine-measurement compared to representative shades of competitor’s demi-permanent hair colors.
CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.
• Improves the color intensity and durability of Elumen on bleached and highlifted hair
• For acidifying directly after bleaching/highlifting or as a pre-treatment for very damaged bleached or highlifted hair
• Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly
ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.
A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.
More than just a color: the Elumen repair-effect creates immaculate brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.
1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle.
2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
For further information please contact your Goldwell representative.
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
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