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COLOR COLLECTION

RETHINK THE RULES AND USE COLOR IN UNEXPECTED WAYS.

KEY COLORS

Go beyond ordinary color with cool shades that are elumenated with clever combinations of cools and warms …
Experiment with bold, gender-neutral, colorful tones.

Go beyond Blonde with this year’s must-have shades: cools and neutrals are elumenated with yellow, pink and violet.

Go beyond Red with fiery orange tones elumenated with cool shimmers.

Go beyond Brunette with deep rich tones, elumenated with blues and violets.

  • BLONDE SHADES

    Make a statement with light, soft Blondes,
    the shades that never go out of style.

    From crisp champagne to pink-infused platinum.
    Use honey tones mixed with lighter,
    icier shades to liven up any style.

  • RICH TEA

    Besides a warm and soft touch, this buttery version has
    a refined edge that creates a must-have effect.

  • LEMON CREAM

    A new take on a classic yellow tone! Go blonde.
    Go yellow. A refreshing, clean and light touch which lends
    you an ageless look of youthful vitality.

     

  • LILATECH

    This modern version of a classic lilac has a gender-neutral
    appeal. Adding new sportiness to your style,
    it gives a playful modern vibe.

     

  • RED SHADES

    Red is a big trend in hair and in fashion for 2020.

    From highly pigmented orange-based tones to over-bright pastels, red
    shades always create some drama and excitement.

  • REAL RED

    From a simple primary to a significant force, this red evolves
    towards hyper-brights. The tone hits the perfect notes as red
    continues to be a key color in the world of fashion.

  • SAKURA PINK

    This peachy shade of pink has a much greater saturation
    depth, making it a must-have shade for this year.

  • REDWOOD

    The overall feel of this auburn shade is incredibly ambitious
    and aspirational. Redwood offers a warmer evolution of auburn
    from the shades of red-orange.

  • BRUNETTE SHADES

    The Brunettes of the season are rich and warm,
    adding a sense of luxury.

    From rich, nutty mid-tones to extreme darks, they have a hue of black
    with a cooling effect. Grey revives its formal roots and emerges as a more
    popular trend than ever.

  • TRUFFLE

    A deep dark and sophisticated depth of brown with hints
    of blue and red, Truffle becomes this year’s new black.
    A highly versatile shade, it is beautiful in its own right.

  • COCO DE MER

    A nutty, classic shade of brown has an abundance of red within it
    which gives plenty of warmth. This shade is rich yet smooth and
    offers original and natural vibes.

     

  • GRAVITY GREY

    This Gravity Grey shade lives up to its name as it
    embodies an understatement by taking you back to the
    90s in a minimalistic way.

FASHION COLORS

Rethink the rules and use color in unexpected ways. Everything from soft orange to cool pastel mint will cross
the traditional gender lines.
Get ready for an explosion of color. Bold but sophisticated.
Power pastels are not pale and timid; they are bold and have a punchy character. Warm sunny colors have a
strong, happy appeal, while at the same time, almost clinical blues and greens are both fashion-forward
and commercial. It’s a forward-thinking and optimistic mood for the beginning of a new decade.

  • MELLOW YELLOW

    A deeper and more grounded hue tap into the ongoing popularity
    of baked and earthy tones, leaving a mellow feel wherever you go.

  • CANTALOUPE

    This milkier and more subdued version of youthful oranges
    provides you with an extra portion of the feel-good factor.

  • CASSIS

    Cassis fuses pink and purple, capturing both the gender-neutral
    appeal of pink and the modern appeal of purple.

  • DIGITAL TEAL

    This fusion of blue and green makes up Digital Teal. Its duality
    has a versatile and trans-seasonal appeal. On top of that,
    the saturation level adds a sense of confidence and gravitas.

     

     

  • NEO MINT

    Neo Mint evolves from the popularity of soft pastels
    and embodies a forward-thinking and optimistic mood, tending
    towards green as a fashion color.

     

     

 

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