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GO BEYOND COLOR CREATIVITY

Have fun with Elumen and Elumen Play! Four new shades. All metallic.
So you can unleash your creativity and really have some fun. Go beyond
the Elumen you know. As always with Elumen, you will have extraordinary
shine and color brilliance.

 

COMING IN MARCH 2020


GO BEYOND OLD-FASHIONED
TEXTURES

We reinvented waves so you can reinvent wavy styles.
With new tools. New technology. New freedom. Discover an
entirely innovative way to make waves go beyond the usual.

 

COMING IN JULY 2020


GO BEYOND ORDINARY HAIR COLOR

When it comes to shine, more is more. Take your hair color services to
the next level with the new @Elumenated Topchic shades and
a brand-new shade of @Pure Pigments. All inspired by cool pinks and violets.
More shine. More brilliance.

 

COMING IN SEPTEMBER 2020


GO BEYOND JUST ONE LOOK

Your clients live an active lifestyle – they don’t stick with just one look
every day. In 2020 Goldwell creates a variety of looks for every client –
style, restyle and transform with StyleSign. It’s beyond ordinary styling:
it’s the style at the speed of life.

 

DISCOVER STYLESIGN